Industry News

K-Beauty Exports to the US Doubled from 2020 to 2023

A new report from Landing looks at K-Beauty’s “second wave."

Author Image

By: Christine Esposito

Editor-in-Chief

The launch of BB cream into the US beauty market in 2011 ushered in the K-Beauty craze, shaping skincare routines across the globe.  This surge was not merely a trend, but a cultural phenomenon fueled by the rising global influence of Korean culture (K-Pop, K-Drama), according to a new report called The Second Wave of K-Beauty. The report, which comes from a K-beauty insider, Landing International Founder and CEO Sarah Chung Park, highlights the current dynamics of the K-Beauty, its impa...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters